Andreas, could you please introduce yourself and tell us about your journey with Stoelzle Glass Group?

I’ve been with Stoelzle for more than 25 years. Once I started in the glass business, this fascinating material never let me go. After holding various positions in the company, I found my vocation in the field of decoration. I am responsible for the strategic development of decoration and decoration processes, as well as investments in state-of-the-art decoration machinery at Stoelzle Glass Group.

Based on your experience, why should customers consider decorating their glass packaging?

Decorating glass packaging is a multi-faceted strategy. Beyond the obvious enhancement of visual appeal, it adds significant value by conveying a sense of prestige and quality. Decorating bottles furthermore attracts attention and helps to effectively differentiate products from the mass market by making standard or bespoke items stand out.

In terms of decoration capabilities, could you give us a more detailed overview of what Stoelzle Glass Group has to offer?

We have four in-house decorating facilities in France, Poland, the UK and, from 2023, the US. Starting the decoration process at a new site in 2023 demonstrates our commitment to expansion. Our combined capacity enables us to decorate around 500 million bottles per year. This capacity has been supported by consistent and substantial investments over the last 15-20 years, totalling about 35 million in the last decade alone. These investments have included the expansion of decorating facilities, the acquisition of state-of-the-art machinery and the optimisation and automation of processes.